A One-on-One With Linx Dating Creator Amy Andersen — Just How She Became «Silicon Valley’s Cupid»

The brief Version: Whether they’re creating the most recent release of an already-cool item or creating another big thing in technology, singles in Silicon Valley often leads hectic physical lives — meaning matchmaking often gets placed on the backburner. Since 2003, Linx Dating as well as its Founder Amy Andersen happen handling the requirements of these hectic, relationship-minded pros with a curated, individualized, and intuition-based matchmaking program.


From Google to Apple to Lyft to Github, Silicon Valley is acknowledged for its juggernaut tech organizations and innovative start-ups, to such an extent that there surely is even a well known TV show named after it. Silicon Valley can be recognized for the passionate, hardworking, imaginative, and dedicated people that work on these businesses — which gives well to an effective career yet not fundamentally a fruitful matchmaking existence.

«A lot of these individuals are thus concentrated using their jobs that certain day they awake and imagine ‘Oh my personal gosh, i must find my personal match. How do I start undertaking that?'» mentioned regional matchmaker Amy Andersen. Linx Dating is actually the way they start performing that.

Established by Amy in 2003, Linx, for short, is actually a curated matchmaking service for all those busy, high-profile single experts in Silicon Valley while the surrounding Bay Area (also worldwide) that haven’t had the oppertunity to discover the relationship they desire. These days, the business is recognized as «Silicon Valley’s Matchmaker» and Amy its «Cupid.»

Amy not too long ago told all of us concerning the «aha minute» that began every thing, this lady client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, therefore the individual interactions she builds together with the folks she helps.

Bridging the Gap Between Single Men in Silicon Valley & solitary ladies in San Francisco

The inspiration for Linx came in 2000 while Amy was in exclusive customer solutions at a tech business in san francisco bay area but surviving in Silicon Valley. Whether or not it was at work, through buddies, or perhaps out and about, Amy regularly came across men and women who were informed, effective, attractive, and well-rounded, but they were unmarried and failed to know exactly why.

Understanding both locations well, Amy pinpointed the challenge: there are more offered guys in Silicon Valley than San Fran and much more offered ladies in San Fran than Silicon Valley. Through its family members, friends, and jobs staying in their own respective locations, putting some 50-minute car trip to satisfy someone special was not at the forefront of their brains, Amy demonstrated.

«that has been my ‘aha moment’ in which I imagined ‘let’s say we had been to bridge this difference and produce these opportunities of these fantastic ladies in san francisco bay area and these great guys in Silicon Valley?'» she said.

Amy next invested another three years carrying out just as much analysis as she could, making use of her business-oriented head attain a significantly better idea of industry and need for this type of matchmaking company. In 2003, once she had all her ducks in a row, she give up this lady task at Merrill Lynch, launched the firm, and not seemed right back.

«beginning Linx has been one of the recommended choices of my entire life,» she mentioned. «Facilitating these introductions and serving as a conduit between these two demographics has proven to be hired well over the past 12+ decades that i have been achieving this.»

Through the Application to Even the Wedding, Amy will there be Every Step

Amy requires a really practical method with her customers from starting to end, learning everyone separately, using their unique specific desires and requirements while in the matchmaking, and supplying the woman expert advice all in the process.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, all of it starts with the standard of the customers. While some other matchmaking firms might take anybody who applies, Linx features a thorough referral-based vetting system that renders their clients stand out from the others. Every aspiring user need to be recommended by a former or existing member, a friend or contact of Amy’s, and/or like.

Amy obtains dozens of recommendations each and every day and screens each candidate by herself. And whether or not they’re 22 or 72, Asian or Latino, attorneys or music artists, Amy wants people who find themselves smart, healthier, relationship-minded, accomplished, ambitious, and top interesting lives overall.

«providing a person is actually passionate about their unique profession, that’s what I’m interested in. Beyond that, I’m shopping for folks who are well-rounded. Whether it is volunteering or cooking or whatever it is, i simply want to see they own a colorful, fascinating existence,» she mentioned. «When someone states in my opinion ‘All i actually do is actually work’, I’m not likely gonna need deal with all of them. Besides would they n’t have balance within their lives, but for me which is also indicative they don’t have time for a relationship.»

After the preliminary testing, Amy creates an one-on-one meet-and-greet, which she said is a vital section of becoming a customer. This is where Amy gets to understand individual, listen to their own private tale, and discover the things they’re looking for in somebody (and whatever they’re maybe not looking).

Most of all, Amy is actually identifying if her business will be the proper fit for both parties. Whether someone is not 100% over their particular ex or have an arduous stage of their life, her impulse can tell if the time is actually off.

«The meet-and-greet is an important program for my self but way more regarding possibility to obtain an effective read of just what Linx is all about,» she mentioned. «folks get the answers that they’re wanting from meet-and-greet, that is certainly vital because anybody who decreases that roadway becoming a customer, i wish to be sure they think prepared accept this procedure.»

In the event that meet-and-greet goes really, they are going to keep coming back for a follow-up interview with Amy before selecting the account that is good for them and obtaining began regarding the matchmaking. And while it appears as though an extended procedure, Amy stated its required because she wants every user to get pleased with Linx and the other way around.

Matchmaking That Combines the consumer’s Wants & Amy’s Intuition

Besides evaluating every applicant, Amy normally the only real individual at Linx who the matchmaking, outsourcing her concierge solutions to experts like pro wardrobe stylists, makeup music artists, and psychologists.

«this will be a rather small, boutique, market matchmaking organization in comparison to some enterprises with big employees and branches all around the world etc, very Linx is actually super individualized due to that,» she said.

Her unique matchmaking program integrates the granular metrics of precisely what the person wishes in a night out together (their own recommended level, get older, earnings, etc. in addition to their deal-breakers) and Amy’s normal talent and instinct for knowing when a couple belong collectively.

«today, regarding whenever I make a match, about 75% in case it is generated by abdomen, that instinct that says ‘Oh my personal goodness, I think i may be on to something right here,'» Amy said.

According to those factors, Amy will take control, searching her database of eligible singles until she finds the right match per client.

Using the internet Pre-Introductions Get Singles worked up about their own Match

Once Amy provides the woman ideal pairing, she’s going to email both folks a «baby bio» of each various other, going for a picture of the other’s personality, pastimes, look, and receiving all of them stoked up about just how fantastic they would end up being together.

«I want my personal customers from the edge of their particular seats, jaws into floor, like ‘OMG this individual appears remarkable,'» she said.

They’ll then can ask Amy questions about their own match and take some time they want to opt for themselves if they believe it is appropriate. During this period, Amy in addition ensures the customers don’t know one another, whether through work or personal groups and even earlier online dating sites escapades, very everyone has on a clean slate.

«I’ve found there is cross-pollination using my consumers where they will have for some reason have satisfied. I want to stay away from a scenario in which they have currently came across or they will have glanced at each other peoples online users so there ended up being a reason they thought we would forego that chance,» she stated.

The amount of time from Amy’s first email towards set agreeing to get to know usually takes 72 many hours, as well as that point Amy will send all of them a one-page, custom bio with further juicy details, including their own basic labels. Amy said she excludes last names through to the first time so they are able stay away from Googling one another, getting into their particular minds, and ruining the secret.

In accordance with Amy getting traditional, she necessitates the man to call the woman (no texting or emailing!) within 5 days to setup an excellent big date in which the guy treats the girl.

Heading Beyond a Matchmaker to Become a Liaison, Confidant, buddy & Adviser

When Amy makes a match, she doesn’t just send all of them down on the basic time with a «Good luck!» She supplies pre-date training that sets her clients relaxed and instructs them ideas on how to slow down their fast-paced resides down (at the very least for example evening) She stated that is particularly important in Silicon Valley, where everybody is working 24/7 and always have so many views running right through their particular thoughts.

«I want you to disregard every little thing near you, most of the distractions in life,» Amy mentioned. «i want one carefully get ready for the day because these fits really count. Loads is operating in it emotionally and financially, and so I want people to pay attention to those vital details and don’t forget essential those very first thoughts tend to be.»

«Amy features exceeded every expectation and I would suggest Linx. We have since fulfilled a fantastic man just who I would n’t have met or else. We’re using situations slow and watching just what future keeps.» — A Linx Member

And because every member signals a two-year contract (and this can be frozen anytime if they fulfill someone special), Amy turns out to be equally spent as they are contained in this quest and it is capable build an union beyond an expert one. She also gets invitations and pictures of children who’ve been born from past people.

«which is mostly precisely why I do this — it is very enjoyable,» she stated. «much beyond my task to be a matchmaker, I’m a liaison, confidant, pal, and agent.»

Final Thoughts

Thanks to Amy’s devotion, ingenuity, and fascination with her consumers, Linx is actually handling an under-served singles industry from inside the matchmaking sector, and she is recently scratched the top on what she can provide the Silicon Valley area and the globe. We’re absolutely looking forward to just what comes next.

«I worked really hard to create a good reputation in this region, but I believe like i’ve so much more unearthing to do to get much more varied and fascinating consumers just who i could help,» she stated.

For ladies who would like to join Linx Dating, just click here. For men interested in enrolling, go here. You may also follow Linx and Amy on Twitter: @linxdating.

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